Does your baby have "ladybugs" on their face, body, and arms? Is their older brother suffering from itchy eczema? Are you uncomfortable exposing your arms due to extremely dry skin? Atopic dermatitis is the cause. The solution is Ivahidra+ Baume, Ivatherm's latest innovation, which soothes, moisturizes, and restores very dry skin.
Atopic dermatitis (eczema) is a chronic condition that causes skin redness, inflammation, and intense itching (pruritus). Dermatitis means "inflammation," and atopy refers to a genetic tendency to develop allergic diseases, such as atopic dermatitis, allergic rhinitis, and allergic asthma.
The condition rarely begins in adulthood: 50% of cases are discovered before the first year of life, and 30% of cases manifest between 1 and 5 years of age. Experts estimate that between 10 and 20% of children and up to 3% of adults suffer from atopic dermatitis.
Contents
The vicious cycle of atopic dermatitis
Atopic dermatitis dries out the skin, affects its protective barrier role, and facilitates the penetration of allergens into the epidermis.
The immune system, more reactive than it should be in allergic conditions, reacts violently to these allergens because it perceives them as its enemies. The result is seen in the form of skin lesions: redness, blisters, edema, rashes, crusts.
Then intense itching, scratching (grattage), and abrasions appear – and the skin barrier is damaged again, resulting in skin sensitization. Thus, the vicious cycle of atopic dermatitis rolls like a snowball, culminating in flare-ups, acute episodes, and severe relapses that affect the quality of life.
Goodbye, vicious cycle! Hello, virtuous cycle!
The "friendly" neighbor of the vicious cycle is the virtuous cycle, which looks like a spiral or an arc. The expression "virtuous cycle" stems from understanding the circular nature of the world we live in and implies a positive evolution towards results beyond expectations.
Exactly what we want in the treatment of atopic dermatitis – results beyond expectations.
How do we transform the vicious cycle into a virtuous cycle?
We identify what already works. We start the change from those places where there are enough resources and positive, healthy, commendable practices.
In the case of atopic dermatitis, we focus on healthy habits:
Avoiding irritants and allergens
Using cotton fabrics
Daily use of emollient, moisturizing products
Indeed, emollients are considered first-line aids, the basic therapy in treating this condition. Atopic dermatitis cannot be completely cured, but it can be kept under control with the right emollient products.
The Ivahidra+ Baume innovation
The Ivahidra+ Baume innovation is ideal for the long-term care of sensitive skin in babies, children, and adults. The new formula stops itching, soothes irritation, and deeply moisturizes the skin.
Ivahidra+ Baume emollient has a 360° action on the vicious cycle of atopic dermatitis. Its effectiveness is clinically proven, parents confirm the improvement in quality of life, and dermatologists recommend it because:
Restores the skin microbiome – the skin flora: friendly, living microorganisms that work to keep the skin healthy
Deeply moisturizes and increases skin integrity
Reduces inflammation and soothes the skin long-term
Restores the skin's barrier function
How to use
The product is recommended for both face and body, does not contain parabens, soaps, or perfume. The balm should be applied to the entire body twice a day, on skin previously cleansed with Ivahidra+ Emollient Cleansing Gel.
After application, the skin remains soft, elastic, with a visibly improved appearance. Long-term use is recommended to space out flare-ups or in conjunction with medical treatment.
IVRESYL, the innovative ingredient
The innovative ingredient in Ivahidra+ Baume is IVRESYL. It is extracted from a plant recognized in traditional Chinese medicine, Ophiopogon japonicus, which has extraordinary benefits in treating atopic skin.
IVRESYL is a safe, natural, hypoallergenic active ingredient, perfectly tolerated by sensitive skin:
Improves hydration
Restores the skin's barrier function
Inhibits the inflammatory response
Calms and significantly reduces the recurrence of atopic dermatitis
Other active ingredients in the formula
Shea Butter – regenerates the skin, deeply moisturizes, reduces redness, itching, and irritation
Aquaphyline – extracted from wild pansy, regulates the hydration process by stimulating the synthesis of aquaporins, water-transporting proteins whose discovery received the Nobel Prize in Chemistry
Herculane Thermal Water – the key ingredient in every Ivatherm product, with scientifically proven soothing and anti-irritant properties
All of these have an effect: anti-inflammatory, anti-itch, anti-relapse.
Dr. Rucsandra Hurezeanu on the Ivahidra+ Baume innovation
Dr. Rucsandra Hurezeanu, along with Ivatherm researchers and specialists, created an effective product highly anticipated by both parents and dermatologists:
"I created this product to break the vicious cycle of atopic dermatitis. This is the most common dermatological condition in children, with an incidence of 10-20%, and a major negative impact on quality of life. I discovered a cosmetic active ingredient that stimulates the synthesis of structural skin proteins, regulates pH and fluid balance, restoring the skin's barrier function, which is profoundly altered in atopic dermatitis.
Together with hydrating inductors and emollients, the healing and improvement of atopic dermatitis occur faster and recurrence is greatly reduced. Last but not least, the restoration of the skin microbiome also contributes to the improvement of this condition. I am happy that we managed to create a product that is extremely effective and much anticipated by those who suffer from this condition and by dermatologists."
Ivahidra+ Baume, 360° action, 24/7, 365 days
Ivahidra+ Baume has a 360° action, 24 hours a day, 365 days a year.
Baby sleeps peacefully. So does his older brother. And you too.
Echipa Ivatherm
Conținutul IvaStories este creat de echipa Ivatherm, brand romanesc de dermatocosmetice fondat de Dr. Rucsandra Hurezeanu. Produsele Ivatherm sunt formulate cu Apă Termală Herculane și sunt testate dermatologic, recomandate de medici specialiști.
The innovation that treats very dry skin
Does your baby have "ladybugs" on their face, body, and arms? Is their older brother suffering from itchy eczema? Are you uncomfortable exposing your arms due to extremely dry skin? Atopic dermatitis is the cause. The solution is Ivahidra+ Baume, Ivatherm's latest innovation, which soothes, moisturizes, and restores very dry skin.
Atopic dermatitis (eczema) is a chronic condition that causes skin redness, inflammation, and intense itching (pruritus). Dermatitis means "inflammation," and atopy refers to a genetic tendency to develop allergic diseases, such as atopic dermatitis, allergic rhinitis, and allergic asthma.
The condition rarely begins in adulthood: 50% of cases are discovered before the first year of life, and 30% of cases manifest between 1 and 5 years of age. Experts estimate that between 10 and 20% of children and up to 3% of adults suffer from atopic dermatitis.
Contents
The vicious cycle of atopic dermatitis
Atopic dermatitis dries out the skin, affects its protective barrier role, and facilitates the penetration of allergens into the epidermis.
The immune system, more reactive than it should be in allergic conditions, reacts violently to these allergens because it perceives them as its enemies. The result is seen in the form of skin lesions: redness, blisters, edema, rashes, crusts.
Then intense itching, scratching (grattage), and abrasions appear – and the skin barrier is damaged again, resulting in skin sensitization. Thus, the vicious cycle of atopic dermatitis rolls like a snowball, culminating in flare-ups, acute episodes, and severe relapses that affect the quality of life.
Goodbye, vicious cycle! Hello, virtuous cycle!
The "friendly" neighbor of the vicious cycle is the virtuous cycle, which looks like a spiral or an arc. The expression "virtuous cycle" stems from understanding the circular nature of the world we live in and implies a positive evolution towards results beyond expectations.
Exactly what we want in the treatment of atopic dermatitis – results beyond expectations.
How do we transform the vicious cycle into a virtuous cycle?
We identify what already works. We start the change from those places where there are enough resources and positive, healthy, commendable practices.
In the case of atopic dermatitis, we focus on healthy habits:
Indeed, emollients are considered first-line aids, the basic therapy in treating this condition. Atopic dermatitis cannot be completely cured, but it can be kept under control with the right emollient products.
The Ivahidra+ Baume innovation
The Ivahidra+ Baume innovation is ideal for the long-term care of sensitive skin in babies, children, and adults. The new formula stops itching, soothes irritation, and deeply moisturizes the skin.
Ivahidra+ Baume emollient has a 360° action on the vicious cycle of atopic dermatitis. Its effectiveness is clinically proven, parents confirm the improvement in quality of life, and dermatologists recommend it because:
How to use
The product is recommended for both face and body, does not contain parabens, soaps, or perfume. The balm should be applied to the entire body twice a day, on skin previously cleansed with Ivahidra+ Emollient Cleansing Gel.
After application, the skin remains soft, elastic, with a visibly improved appearance. Long-term use is recommended to space out flare-ups or in conjunction with medical treatment.
IVRESYL, the innovative ingredient
The innovative ingredient in Ivahidra+ Baume is IVRESYL. It is extracted from a plant recognized in traditional Chinese medicine, Ophiopogon japonicus, which has extraordinary benefits in treating atopic skin.
IVRESYL is a safe, natural, hypoallergenic active ingredient, perfectly tolerated by sensitive skin:
Other active ingredients in the formula
All of these have an effect: anti-inflammatory, anti-itch, anti-relapse.
Dr. Rucsandra Hurezeanu on the Ivahidra+ Baume innovation
Dr. Rucsandra Hurezeanu, along with Ivatherm researchers and specialists, created an effective product highly anticipated by both parents and dermatologists:
Ivahidra+ Baume, 360° action, 24/7, 365 days
Ivahidra+ Baume has a 360° action, 24 hours a day, 365 days a year.
Baby sleeps peacefully. So does his older brother. And you too.
Echipa Ivatherm
Conținutul IvaStories este creat de echipa Ivatherm, brand romanesc de dermatocosmetice fondat de Dr. Rucsandra Hurezeanu. Produsele Ivatherm sunt formulate cu Apă Termală Herculane și sunt testate dermatologic, recomandate de medici specialiști.