Dr. Rucsandra Hurezeanu about the Ivahidra+ body balm she uses daily
Posted by Ivatherm
When my first son, Luca, was born, I was working on developing and launching the Ivatherm brand. At 4 months old, my little boy had his first flare-up of atopic dermatitis. I searched for baby care products in pharmacies and began studying formulas and active ingredients that would be safe and effective.
Soon after, I launched the Ivahidra+ range – the emollient cleansing gel and body creams for very dry skin and atopic dermatitis, products prescribed by dermatologists and sold exclusively in pharmacies. I observed on my own child's skin which ingredients worked best, how to combine them, and in what quantities.
A special moment for mother and baby
Bathing is always a special moment for mother and baby, and for me, it was my favorite time of day. The products I created "for him" made it even more special. The Ivahidra+ cleansing gel, fragrance-free, free of allergenic parabens, with a fine, delicate, and gentle touch, took care of my baby's sensitive skin.
Today, we are at a new generation of skincare products for atopic dermatitis for all ages – babies, children, and adults – created by our teams of chemists, dermatologists, and pediatricians based on solid principles: fragrance-free, paraben-free, dye-free, and free of other allergens.
The revolutionary ingredient: Ivresyl
Ivahidra+ Lipid-replenishing balm contains a new and revolutionary ingredient – Ivresyl, extracted from a plant originating in Asia, popularly known as "Dragon's Beard."
Ivresyl restores the barrier function through several mechanisms:
Strengthens the cohesion of the stratum corneum by increasing the number of structural proteins
Rebalances the skin microbiome by preventing Staphylococcus aureus from adhering to the skin
Reduces the secretion of carbonic anhydrase – an enzyme elevated in atopic dermatitis
Inhibits pro-inflammatory enzymes, especially cytokines IL8
Clinically proven results
Studies have shown that Ivresyl:
Reduces the recurrence rate by 47%
Decreases the intensity of acute flare-ups by 32%
In an efficacy and tolerability study under pediatric control, 93% of parents reported:
Soothing of irritations
Reduction of itching sensation
Restoration of skin appearance
Increased skin suppleness and elasticity
My personal experience
In my daily skincare routine, I use this product after showering, and my skin has become smooth, elastic, and extremely soft.
I hope you will enjoy this extraordinary product as much as I do!
Echipa Ivatherm
Conținutul IvaStories este creat de echipa Ivatherm, brand romanesc de dermatocosmetice fondat de Dr. Rucsandra Hurezeanu. Produsele Ivatherm sunt formulate cu Apă Termală Herculane și sunt testate dermatologic, recomandate de medici specialiști.
Dr. Rucsandra Hurezeanu about the Ivahidra+ body balm she uses daily
When my first son, Luca, was born, I was working on developing and launching the Ivatherm brand. At 4 months old, my little boy had his first flare-up of atopic dermatitis. I searched for baby care products in pharmacies and began studying formulas and active ingredients that would be safe and effective.
Soon after, I launched the Ivahidra+ range – the emollient cleansing gel and body creams for very dry skin and atopic dermatitis, products prescribed by dermatologists and sold exclusively in pharmacies. I observed on my own child's skin which ingredients worked best, how to combine them, and in what quantities.
A special moment for mother and baby
Bathing is always a special moment for mother and baby, and for me, it was my favorite time of day. The products I created "for him" made it even more special. The Ivahidra+ cleansing gel, fragrance-free, free of allergenic parabens, with a fine, delicate, and gentle touch, took care of my baby's sensitive skin.
Today, we are at a new generation of skincare products for atopic dermatitis for all ages – babies, children, and adults – created by our teams of chemists, dermatologists, and pediatricians based on solid principles: fragrance-free, paraben-free, dye-free, and free of other allergens.
The revolutionary ingredient: Ivresyl
Ivahidra+ Lipid-replenishing balm contains a new and revolutionary ingredient – Ivresyl, extracted from a plant originating in Asia, popularly known as "Dragon's Beard."
Ivresyl restores the barrier function through several mechanisms:
Clinically proven results
Studies have shown that Ivresyl:
In an efficacy and tolerability study under pediatric control, 93% of parents reported:
My personal experience
In my daily skincare routine, I use this product after showering, and my skin has become smooth, elastic, and extremely soft.
I hope you will enjoy this extraordinary product as much as I do!
Echipa Ivatherm
Conținutul IvaStories este creat de echipa Ivatherm, brand romanesc de dermatocosmetice fondat de Dr. Rucsandra Hurezeanu. Produsele Ivatherm sunt formulate cu Apă Termală Herculane și sunt testate dermatologic, recomandate de medici specialiști.