The innovation that treats very dry skin

Does your Baby have “bumps” on the face, body and arms? Does its older brother suffer due to the itchy eczema? You don’t feel comfortable exposing your arms because of extremely dry skin? Atopic dermatitis is the cause. The solution is Ivahidra + Baume, the latest Ivatherm innovation, which soothes, moisturizes and restores very dry skin.

Atopic dermatitis (eczema) is a chronic condition that causes redness of the skin, inflammation and intense itching (pruritus) sensation. Dermatitis means “inflammation”, and atopy refers to a genetic tendency to develop allergic diseases, such as atopic dermatitis, allergic rhinitis (hay fever) and allergic asthma.

The condition begins very rarely in adulthood, 50% of cases being discovered before the first year of life and 30% of cases occurring between 1 and 5 years old. Experts estimate that between 10 and 20% of children and up to 3% of adults suffer from atopic dermatitis, as the prevalence of the disease increases.

The vicious circle of atopic dermatitis

Atopic dermatitis dries the skin, affects its role as a protective barrier and promotes the penetration of allergens into the epidermis.

The immune system, more reactive than it should be in the case of allergic diseases, reacts violently to these allergens, because it perceives it as its enemies and the result is seen in the form of skin lesions (redness, blisters, edema, rashes, scabs). Then there is also the intense itching, scratching (grating), scrapes and the skin barrier is again affected, resulting in skin sensitization.

Thus, the vicious circle of atopic dermatitis rolls like a snowball culminating in outbreaks, acute episodes, and severe recurrences that affect the quality of life.

Goodbye, vicious circle!
Hello, virtuous circle!

The “nice” neighbour of the vicious circle is the virtuous circle, which looks like a spiral or an arch, if you look at it from the side. The expression “virtuous circle” starts from understanding the circular nature of the world we live in and implies a positive evolution towards results beyond expectations.

This is exactly what we want and in the treatment of atopic dermatitis – results beyond expectations.

So, how can we make the vicious circle a virtuous circle?

We identify what is already working. We start the change from those places where there are enough resources and positive, healthy, valuable practices.
In case of atopic dermatitis, we focus on healthy habits such as avoiding irritants, allergens, the use of cotton fabrics and the daily use of emollients, moisturizers.

In fact, emollients are considered the first line aids, the basic therapy in treating this condition. Atopic dermatitis cannot be completely cured, but can be controlled with the right emollients.

Ivahidra + Baume innovation

The Ivahidra + Baume innovation is ideal for the long-term care of the sensitive skin of babies, children and adults. The new formula stops the itching, soothes irritation and deeply moisturizes the skin.

Ivahidra + Baume emollient has a 360 ° action on the vicious circle of atopic dermatitis.

Its effectiveness is clinically proven, as parents confirm the improvement of the quality of life after using the treatment, and dermatologists recommend it because it:

• Restores the skin microbiome (skin flora: living, friendly microorganisms that live on your skin and work to keep it healthy)
• Hydrates deeply and increases skin integrity
• Reduces inflammation and soothes the skin in the long run
• Restores the skin’s barrier function

The product is recommended for both face and body, does not contain parabens, soaps or perfume.

The conditioner is applied all over the body twice a day, on the skin previously cleansed with Ivahidra + Emollient Cleanising Gel. After application, the skin remains smooth, elastic, with a visibly improved appearance.

Long-term use is recommended in order to dinstance the spurts in time or in combination with drug treatment.

IVRESYL, the innovative ingredient

The innovative ingredient of Ivahidra + Baume is IVRESYL. It is extracted from a plant well-known in traditional Chinese medicine, Ohiopogon japonicus, which has extraordinary benefits in treating atopic skin.

IVRESYL is a safe, hypoallergenic natural asset, perfectly tolerated by sensitive skin. It improves hydration, restores the skin’s barrier function, inhibits the inflammatory response, soothes and considerably reduces the recurrence of atopic dermatitis.

Other assets that support the effectiveness of the formula are:

Shea butter which regenerates the skin, deeply moisturizes, reduces redness, itching, irritation;

Aquaphyline. Extracted from the wild pansy, it regulates the hydration process of the epidermis by stimulating the synthesis of aquaporins, water-carrying proteins the discovery of which received the Nobel Prize in Chemistry;

Herculane thermal water, the key ingredient in every Ivatherm product, with scientifically proven calming and anti-irritant properties.

All these have an anti-inflammatory, anti-itch, anti-relapse effect.

MD Rucsandra Hurezeanu about the Ivahidra + Baume innovation

MD Rucsandra Hurezeanu, created together with Ivatherm researchers and specialists an effective product that is expected by both parents and dermatologists, according to the doctor’s saying: “We created this product to break the vicious circle of atopic dermatitis. This is the most common dermatological condition in children, with an incidence of 10-20%, and a major negative impact on the quality of life.We discovered a cosmetic asset that stimulates the synthesis of structural proteins of the skin, regulates the pH and fluid balance, restoring the barrier function of skin, profoundly altered in atopic dermatitis.

Together with inductive moisturizing and emollient assets, the healing and amelioration of atopic dermatitis takes place faster and the recurrence is much diminished. Last but not least, the restoration of the skin microbiome that is being talked about more and more these days, also contributes to the amelioration of this condition. I am glad that we managed to create an extremely effective and long expected product for those who suffer from this condition and for dermatologists“, MD Rucsandra Hurezeanu confesses.

Ivahidra + Baume, 360 ° action, 24 out of 24, 365 days

Ivahidra + Baume has a 360 ° action, 24 hours a day, 365 days a year.

The baby sleeps peacefully. So is its older brother. And you. 🙂