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Find out more about our journey

Ivatherm Petra

15 years of dedication to your sensitive skin...

Rucsandra Hurezeanu

"I always wanted to find a way to treat sensitive skin conditions using the best scientific knowledge and the power of nature. We created safe, effective, innovative products recommended by dermatologists, but easily accessible to consumers."

— Rucsandra Hurezeanu,
Founder and CEO Ivatherm

We promise to always calm, soothe and treat your skin

CEO Rucsandra Hurezeanu’s background in medicine goes hand in hand with her passion for beauty and cosmetics.

Rucsandra is a multi-award-winning entrepreneur, and a leader inspiring the next generation of women in business and in science.

Ivatherm combines the skin healing properties of ancient thermal waters with modern science for highly effective skincare treatments to sooth even the most sensitive skin.

Ivatherm is a dermatologists recommended, clinically tested, pharmacy born brand.


When, where and how it all started!

Ivapur A.I. Akne-syt Ivatherm Ivawhite Whitening Cream Ivatherm Protects Calms Hydrates

Our official operations begins with first 6 products – all containing the HERCULANE THERMAL WATER

Ivatherm becomes the first to use Resveratrol. The innovative ingredient that is now a trademark for anti-aging treatments


Ivatherm dermocosmetics reach presence in 1500 locations


Ivatherm launches IVAPUR A.I. AKNE-SYT Cream - the innovative treatment for acne containing Sytenol® A natural plant extract equivalent to retinol, that controls inflamation and reduces the risk of scar formation by 56%


A Nobel–prize winning concept – Aquaporin channels – is introduced for the first time in Ivatherm’s products.

We launch ROSEDERM line with Aldavine 5X™ ingredient for skin prone to couperose and rosacea. It becomes Ivatherm’s best selling product.


Ivatherm launches the UNA line – a remarkable anti-aging solution based on a Plant Stem cells extract that boosts the skin’s vitality and youthfulness


Consistent growth places Ivatherm in Top 5 biggest dermocosmetics brands in Romania


The year of international expansion. Ivatherm products become available in pharmacies in: Egypt, Turkey, The Republic of Moldova and China


Rucsandra’s accomplishments are Business Woman of the Year* awarded with Business Innovation**
*Business Days ** Forbes


Product launch: TOLERISKIN An innovative microbiome friendly product line


Ivatherm launches IVAWHITE; a complete depigmenting line made from innovative & highly effective ingredients

Ivatherm moves its Logistics Center to a new 1,700 sqm location in Bucharest, improving logistic, packaging, online order processing and shipment

Key Ivatherm Events

Highlights in our story so far

Launch of Ivahidra+ Baume

Shop Baume

Launch of Ivawhite

Shop Ivawhite

Always our hero! Herculane Thermal Water

About our water

Micellar Lotion: Award winning product!

Shop Micellar

Business Woman of the Year (2016)

(Business Award) Our team

Ivatherm becomes one of the biggest five dermatocosmetics companies in Romania

The numbers


Products sold per year








m2 Warehouse

15 countries, and counting...

Ivatherm is a global brand with a presence in over 15 countries across Europe, the Middle East and Asia Pacific.

  • Bahrain
  • Philippines
  • China
  • Romania
  • Vietnam
  • Egypt
  • Khazakstan
  • Jordan
  • Ukraine
  • Kuwait
  • Moldavia
  • Croatia
  • Saudi
  • Sri Lanka
  • Qatar


Launching our new website and ecomm platform

Introducing our first sustainable packaging

Ivatherm Lotion Micellaire


Focusing on business digitalization

Committed to going green

Ready for 15 more amazing years, together

Thank you

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